Red Bull: Seminal marketing genius

Red Bull is the most popular energy drink in the world. Red Bull GmbH was originally established in 1987 in Austria by the Austrian entrepreneur Dietrich Mateschitz. The company now sells 3 billion of its distinctive, elegant, cans per year across all four corners of the world.

Red Bull is a seminal example of marketing genius. First, they created the energy drinks category. Then they acquired ‘ownership’ of extreme excitement and life on the edge. This included F1, where Red Bull has become the beguiling underdog that annihilated the giants at their own game. No wonder kids and adults alike identify with them.

With so much concerted effort to raise awareness of the brand and develop its perception, Red Bull understands the need to uphold these values and drive sales instore. Great clients get great work – and we have been inspired and thrilled to work with their team to deliver Red Bull at retail.


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